February 7, 2012

Breathe Carolina Make Soma Dance

Bryce Carr - USD Radio/The Vista

For fans of alternative music that want just a little bit more dance in their lives, a two man group from Denver, Col. have arrived in time to fulfill your cravings. Breathe Carolina has worked to create techno style music with a solid dose of catchy guitar riffs and punchy vocals. These elements work to blend genres together and incorporate fans from different areas. The resulting music has kept the band growing a steady fan base since they began in 2007. This is partially due to the fact that the band has spent much of this time touring across the country, participating in Warped Tour and playing festivals such as Bamboozle. Yet this band comes from very humble beginnings.

The band started as David Schmitt began playing with his friend’s new Mac and stumbled upon GarageBand. He played around for a bit and soon asked Kyle Even to collaborate with him. After playing numerous instruments his entire life, the project soon became Even’s first opportunity to add vocals. The duo self produced their first works and put their songs on MySpace. In 2008, the band had over 10 thousand plays on MySpace but in 2009, plays jumped up to over nine million.
In July of this last year, Breathe Carolina came out with their newest album titled “Hello Fascination.” Overall, the album builds upon the success seen in earlier work to recreate the fusion of electronica and aggressive rock seen before.

The marketing behind the album has also been quite strong, with a definite attempt seen to expose the band to as many people as possible. Even tells me that the band’s manager worked to have their music be included as promo music in the commercials for “The Jay Leno Show.” As the band made the switch to Fearless Records, the new label worked to release “The Dressing Room” as a playable song in the iPhone and iPod Touch game “Tap Tap Revenge.”  For those of you who must know, the band did admit to playing the game.

Overall, it seems as though the band will continue to ride the success of their most recent release into the New Year. They’ve just embarked on a national tour and will return to San Diego on June 24 as part of the 2010 Vans Warped Tour. This show will kick off the  tour and the band will play every date across the country.

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Breathe Carolina

Breathe Carolina’s Myspace

Take Me Home: The Influences of After Midnight Project

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After Midnight Project @ HOB SD (Photo BC)

It’s without a doubt that one of the rising stars on the alternative rock scene this year has been Los Angeles based band, After Midnight Project. Their single “Take Me Home” has remained on Billboard’s Alt Top 40 for seventeen weeks and still remains toward close to its peak position. It easy to say that with the constant touring continued by the band and the increase in airplay, the song will remain on the charts well into the new year. The success found by this band is no small feat considering the fact that After Midnight Project is such a relatively young band. Not only have the guys been together for just a few years, but their August 11th release Let’s Build Something To Break is their first release on a major label.

Prior to their set opening for Papa Roach last week at The House of Blues, I had the chance to sit down with the band and talk about their experiences touring, their influences, and current musical interests as a group. Needless to say, the responses I received for all their questions didn’t seem like the responses I’d receive from a band who spent time opening for bands such as 30 Seconds to Mars, Breaking Benjamin, Trapt. For example, lead singer Jason Evigan describes the band’s sound as “Muse, Nine Inch Nails, Incubus, and Elliott Smith getting drunk at a wine taster. Elegant and raw.” I certainly understand the grouping of the first three, but the addition of Elliott Smith seems to contradict the other examples listed before. Surprisingly, the group pulls the sound off, mixing hostility and aggression with stripped down, heart-on-your-sleeve, anthemic rock.

This past summer, the band played a stint on the Vans Warped Tour, a rite of passage for many groups in the scene. I asked the guys what the experience was like for them traveling with so many like minded individuals and getting to play for thousands of fans. They described it as “exhausting fun” and an “overall very positive experience”. This should be come as no surprise from a band that seems to put interactions with fans as the foremost priority. From the beginning, this group made sure to always listen to what their fans have to say. Be it hanging out with fans after shows or communicating live with them on websites such as Myspace or Twitter, the AMP Army Street Team is group of diehard fans who really seem to help push the band’s success. The overall Warped Tour experience is something the band really enjoyed and they announced to me during the interview that they just signed on to do it again next summer.

The most interesting part of the interview came when I asked the group what music they’re listening to. Given the overall sound of the band, one would assume that they’d be really into some of the more aggressive, cutting edge rock bands on the circuit today. To my surprise, nearly every member of After Midnight Project mentioned bands that shocked me. Hidden beneath the Korn and Paramore were more obscure artists such as Bonobo and Edward Sharpe and the Magnetic Zeroes, as well the equally unexpected John Mayer.

After the interview, I went back and listened to the bands music again. I certainly heard why the band was chosen to open that night for Papa Roach, but hidden beneath everything, I found Elliott Smith. On “Take Me Home” Jason’s pleading vocals and words convey recognition of a relationship that is falling apart yet he remains unable to cut the cord. Anyone familiar with Elliott Smith could listen to the song and think that he originally wrote the lyrics, as they match so flawlessly to Smith’s final year of life. It then occurred to me that this band really is unique. Their sound, though easily written off by some as being part of “that” genre, comes from artistic expression of multiple influences, and for that reason, the band will continue to succeed.

Audio Interview:

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Myspace

After Midnight Project